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Steve Jobs Steve Jobs expounded Apple in his parents’ garage in 1 976, was ousted in 985, returned to rescue it from near bankruptcy in 1 997, and by the time he died, in October 2011 had built it into the world’s most valuable company. Along the way he helped to transform seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing (Occasions, 2012). Since his death everyone has been trying to draw leadership and management lessons from his legacy.

A Harvard Business Review article discussed how people are focusing too much on the rough parts of his resonantly and not what made him a great leader. In their article they described the essence of Steve Jobs as this: He acted as if the normal rules didn’t apply to him, and the passion, intensity, and extreme emotionalism he brought to everyday life were things he also poured into the prod cuts he made. His petulance and impatience were part and parcel of his perfectionism (Caisson, 2012). In all my study of Mr… Jobs the key word I see over and over is “Focus”.

My getting Apple to focus on four major products he saved the company. Colleagues and family members would at times be very upset at him as they tried to get him to deal with issue such as a legal problem or a medical diagnosis. But he would give a cold stare and refuse to shift his laser like focus until he was ready (Caisson, 2012). Conclusion Focus was ingrained in Jobs’ personality and had been honed by his Zen training. Despite his somewhat difficult personality he gave Apple focus and direction and made them into a company known for Innovation.